Realtor Blog Posts: How Much Do People Need to Know About Your Opinion?
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Brant Douglass asked:
There are a plethora of Realtor blog posts on the internet, just do a search and you can read a great number of interesting articles about home selling and buying and home staging; but dig a little deeper and you can also find realtors with blog posts up with articles and jokes that are racist, religion-bashing/atheist-bashing, anti-gay, and political party bashing. This is a disturbing trend, no matter how you look at it.
As realtors, we counsel our clients to stage their homes in a neutral way to help prospective buyers picture themselves in a home but we should also take this advice to heart when we’re putting our opinions out in a public forum with our name attached to them. Just as a client with a home for sale might have very strong views on politics or religion, so might you as a realtor; just as we would be best advise a client to keep those strong opinions to themselves, we would do well to do the same when talking to prospective clients or in an online forum.
If a prospective client is looking for information about local realtors, many of them look to the internet as a source of information to base their decisions on. The internet is a great place to start when clients are looking to find someone to represent them in the house buying or selling process, after all.
It’s surprisingly easy to find an assortment of blog posts from realtors that convey a staggering array of very thinly veiled racism, stifling religious and political fundamentalism, and sexism. While this is all perfectly within your free-speech rights, it’s a pretty terrible business choice to post this in a professional public place with your name on it! While some people might feel a connection to a realtor because they come across like an ethnocentric misogynist, it’s far more likely that expressing these opinions will cost you clients than gain them.
Remember that your blog should reflect who you are as a professional and does not need to include every opinion you have about the world and the types of people living in it. The key here is to be professional; if you want to tell your friends what you think about some certain politician or ethnic group then by all means do that privately, but ranting about politics or religious groups on your blog with your picture, name, and realtor status attached to it is tacky and unprofessional. Remember that people in this country can be from any ethnic group or religion or gender and it makes good business sense to not alienate prospective clients.
There are a plethora of Realtor blog posts on the internet, just do a search and you can read a great number of interesting articles about home selling and buying and home staging; but dig a little deeper and you can also find realtors with blog posts up with articles and jokes that are racist, religion-bashing/atheist-bashing, anti-gay, and political party bashing. This is a disturbing trend, no matter how you look at it.
As realtors, we counsel our clients to stage their homes in a neutral way to help prospective buyers picture themselves in a home but we should also take this advice to heart when we’re putting our opinions out in a public forum with our name attached to them. Just as a client with a home for sale might have very strong views on politics or religion, so might you as a realtor; just as we would be best advise a client to keep those strong opinions to themselves, we would do well to do the same when talking to prospective clients or in an online forum.
If a prospective client is looking for information about local realtors, many of them look to the internet as a source of information to base their decisions on. The internet is a great place to start when clients are looking to find someone to represent them in the house buying or selling process, after all.
It’s surprisingly easy to find an assortment of blog posts from realtors that convey a staggering array of very thinly veiled racism, stifling religious and political fundamentalism, and sexism. While this is all perfectly within your free-speech rights, it’s a pretty terrible business choice to post this in a professional public place with your name on it! While some people might feel a connection to a realtor because they come across like an ethnocentric misogynist, it’s far more likely that expressing these opinions will cost you clients than gain them.
Remember that your blog should reflect who you are as a professional and does not need to include every opinion you have about the world and the types of people living in it. The key here is to be professional; if you want to tell your friends what you think about some certain politician or ethnic group then by all means do that privately, but ranting about politics or religious groups on your blog with your picture, name, and realtor status attached to it is tacky and unprofessional. Remember that people in this country can be from any ethnic group or religion or gender and it makes good business sense to not alienate prospective clients.
Tags: Fundamentalism, Local Realtors, Prospective Buyers, Racist Religion, Realtor