Adam Morien asked:




The 2007 National Association of Realtors study found that 84% of all homebuyers used the Internet as their initial source of information. With such limited time and resources these days, consumers are willing to do a little bit more of the grunt work to seek out the houses worth looking at. This is where the importance of photographs, professionally-written online marketing SEO copy and search engine optimization come into play.

“What we find is that selling real estate is intensely competitive,” said Professor Steve Sawyer of Penn State’s Information Sciences and Technology Department. “Consumers have more information, they demand more services, and they have more agents and business models to choose from than ever before.”

So how can the local real estate agents and firms get ahead in this increasingly competitive environment? Internet marketing SEO is crucial, experts say. First of all, consider your overall goals and objectives. Reaching a larger audience is one goal of a professional real estate agent. In the past, realtors had to sub-contract artists, printers and copywriters to construct elaborate pamphlets, brochures and direct mailing materials that, more often than not, wound up in the garbage. With the cost-effectiveness of traffic-directing online marketing SEO strategies (like email / newsletter marketing and search engine optimization), business professionals can get more bang for their buck. For instance, for something like $250 / month, realtors can send out email newsletters to over 5,000 subscribers. Many homebuyers are taking their time and waiting out the market right now, so it’s the perfect time to start collecting people with an offer to send them the latest houses up for grabs in their market, as well as area happenings, neighborhood information and special members-only offers (that will save them — not only time – but money as well.)

Search engine optimization is another online marketing SEO tactic that can yield enormous results, and executives of all industries find that simply reworking some of their site’s existing content can make all the difference in the world when it comes to visibility. “We have averaged 300-600% increased exposure for our clients just over the last six months,” said Adam J. Morien, Founder of OptiTrex Internet marketing SEO company, based out of Denver, Colorado. He adds that the bulk of his company’s clients are independent real estate agents looking to gain an advantage in their local markets. One of Morien’s clients, Tim Maitski of HomesAtlanta.com, went from the #1,000 Google listing for the search term “Atlanta real estate” and “Atlanta realtor” to #2! Since most consumers never look past page two in their web searches, achieving first page results in a given market is crucial.

yanni raz asked:


?In today’s market it is very important good realtor to represent you.N a marketplace overflowing with opportunity, Tax benefits and variable values, proven experience, integrity, market awareness and outstanding communication skills are essential. No one can ignore qualities like that.. Home Purchases and sales are too important to place in the charge of inexperienced, unverified realtors.

Whether dealing with a commercial or residential Real estate transaction, the client should verify that the realtor is a associate in good standing with the National Association of Realtors (NAR). This membership assures the client of the realtor’s responsibility to educational programs and compliance with principles of ethical conduct and cooperation. The National Association of Realtors has been instrumental in increasing and implementing important ethical principles of conduct throughout the industry.

In addition to enrollment with the NAR, the realtor that can best locate and list for sale either residential or commercial Real estate will be a An associate of a Multiple Listing Service (MLS). The MLS is a regional marketplace that is designed to assure clients of highest exposure to existing Real estate and the cooperation of many other real estate Agencies. Whether buying or selling, clients must persist that the realtor be a member of the Realtor board.

It is essential to recognize that the term realtor refers to the agency itself. Realtors, or real estate brokers, keep agents that list, sell and lease real estate, on behalf of the realtor. However, the realtor is liable for the activity and conduct of its agents, the Firm’s marketing campaign and the interaction with other cooperating Firms. Selecting a proven and trustworthy realtor can maximize the sale of a real estate property and assure the buyer of making an informed choice.

Real estate marketing has changed dramatically in the past few years. The industry has been impacted by the advent of enhanced MLS services that have made properties obtainable for review on the internet. A recent survey showed that almost 70% of residential Real estate investors began their search Online. In today’s Market, the greatest realtors have fine-tuned internet strategies, marketing plans and communication programs that keep their agents, their listings and their clients abreast of activity as it occurs.

Programs such as virtual tours and digital photography can do much to enhance the visibility of listings and can be Changed with the availability of aerial photographs, tax documents and copies of deeds and disclosure statements. Good realtors are capitalizing on the public’s Needs for internet access by creating web logs for listings, agents and related projects.

As eminent as the internet is to overall real estate marketing, it is imperative to choose a realtor with outstanding communication capabilities. There is no reason for a realtor to ignore a call or be oblivious of market activity as it happens. The finest Real estate agents understand the importance of being on top of the market at all times and are always accessible to their Buyers and sellers. With the cellphones systems, Clients will benefit from a relationship with a Real estate agent who is always at the Prepered.

Traditional real estate marketing activities, like signs, brochures, flyers, business cards and even Open Houses still have value in the marketplace. Skilled realtors incorporate these principles with Buidling websites and advertising online to increase exposure and facilitate the purchase and sale process.

Realtors need to know the current mortgage market as well.. Many of the finest Real estate agents have direct lines of access to Mortgage companies and programs. In today’s marketplace, clients should examine the realtor’s understanding and contacts to the financing arm of the industry. A realtor’s ability to connect Home purchasers and home sellers to suitable financing can have a big influence on a property’s marketability and can help bring transactions together easily.

Real Estate Advisor asked:




Women are working more, earning more and buying more than they ever did. Consequently, they have a significant influence on the American economy in general, and the real estate industry in particular.

The collective buying power of US women accounts for about 85 % of all consumer purchases. When it comes to purchasing patterns, women are estimated to make 94 % of home furnishings decisions, 91 % of new homes purchase decisions, and 89 % of travel decisions.

Women’s earnings have accelerated over the last few years and they have emerged as the Chief Purchasing Officers in their households. According to IRS data, women constitute 39 % of the top wealth holders in the country. This means about 2.5 million women possess a wealth of $4.2 trillion put together. Notably, the IRS estimates that by 2050, 42 % of these women will be single or widowed. The IRS further estimates that more wealth is bound to be accumulated among women.

Another growing trend that emerged in a December 2006 study by the National Association of Realtors (NAR) was that about 22 % of homes purchased between July 2005 and June 2006 were by single women who were in the 25 to 34 age range. Women accounted for a record number of 1.76 million home purchases (1 in every 5 homes), a significant increase from 14 % a decade ago. Women’s growing success in their careers, higher education, financial independence and a desire to build an early nest on their own, are some of the reasons that have spearheaded this home buying trend.

Among the vast demographic spectrum in the real estate industry, women have become a force to reckon with. Real estate agents are increasingly taking note of their female clients and the power they wield in home buying decisions. By the influence that they bring into play in home buying decisions, women form a significant and growing market that simply cannot be ignored.

If you are considering buying a home, condo, or any other real estate, be sure to seek out the services of a local real estate agent to guide you through this complex process.